According to a survey conducted in March by the Brightfield Group, 39% of consumers indicated that they planned to use more CBD than usual during the COVID pandemic. These are interesting statistics considering the financial strain the crisis has placed on the population. However, the numbers also underscore just how important cannabidiol has become in many households.
While there is still so much research to be done, over half of those who have come to rely on CBD (53%) use it to treat a number of symptoms, according to the research.
This data is right in line with what social media analysts find to be a common topic of many posts: self-care. In an effort to reduce stress and improve mental well-being, more people than ever are investing in small indulgences to help them weather the loneliness and boredom of isolation. Some are turning to online yoga classes, virtual happy hours, and home spa treatments, while others are turning to CBD products for comfort at home.
CBD’s versatility lends itself well to self-care. Consumers can choose from an array of products from luxury bath bombs, to infused chocolates and high-quality tinctures. It looks like the popularity of THC’s little sister is going as strong as ever.